D2DCon
Golden Door Summit
D2D Experts Certification: What You Get and Who It's For
- It lives on D2DU: D2D Experts certification runs through D2DU, our training platform, starting with SalesU's 9 courses and 71+ videos.
- Pick the right track: There are 12 industry certifications for reps, plus Sales ManagerU for the people who lead them.
- Skills, not guarantees: Certification hands you scripts and practice, and your numbers move only when you use them at real doors.
If you searched "D2D Experts certification," you're probably close to buying and you want the specifics. Good. You should know exactly what you get before you spend a dollar, so this is the spec sheet, not a hype video.
Quick clarity first. D2DU is The D2D Experts' training platform, and that's where certification lives. I'm Sam Taggart, I was the #1 rep at Vivint out of 3,000 in 2014, and since 2017 our training has reached 61,381+ reps across 1,200+ companies.
What the D2D Experts Certification Is
D2D Experts certification is structured door-to-door sales training delivered through D2DU. You work through a set curriculum, practice the scripts, and earn a certification in general D2D sales, your industry, or sales management.
The core program is SalesU. It's our complete door-to-door sales training system, and it's the starting point for most reps.
From there, you can go deeper in one of three directions:
- Your industry. Twelve industry certifications, from roofing and solar to pest control and fiber.
- Leadership. Sales ManagerU, for managers who run teams and meetings.
- Your company. Team options where D2DU builds training around your own business.
Why D2D Experts Certification Runs Through D2DU
The D2D Experts is the company, and D2DU (D2D University) is our training platform. So if you're looking for a D2D Experts certification, SalesU, the industry certifications and Sales ManagerU on d2du.com are what you're looking for. Same team, same curriculum, one place to log in.
Here's the thing. A certification is only as good as what's inside it. So let's open the box.
What's Included in D2D Experts Certification
Here's what SalesU includes, straight from the program page at the time of writing:
| What | Details |
|---|---|
| Courses | 9: Mindset, Prospecting, Pitching, Objections, Non-Verbal, Presenting, Closing, Referrals, Follow Up |
| Videos | 71+ |
| Content length | 4+ hours |
| Materials | Word-for-word scripts, objection handlers and closing sequences (PDFs) |
| Practice | Bonus live roleplays |
| Community | D2DU community access |
| Format | Online, self-paced, mobile-friendly app |
| Access | Instant, 12 months, with curriculum updates |
| Guarantee | 30-day money-back guarantee |
| Price | $500 at the time of writing |
You can see the full breakdown on the SalesU page.
Industry-Specific Tracks
D2DU has 12 industry certifications, each on its own page with a "Start Certification" button. A roofing rep and an alarm rep don't hear the same objections, so you pick the track that matches what you sell.
The industries are:
- Roofing, Solar and Pest Control
- Alarms, Windows and Fiber
- Lighting, HVAC and Insurance
- Real Estate, Water Treatment and Window Cleaning
Not sure which one fits? Start with SalesU, because it covers the full sale from the first knock to follow-up. Then add the industry track for what you actually sell.
Script and Objection Libraries
This is the part reps use the most. You get word-for-word scripts, objection handlers and closing sequences as PDFs you can pull up on your phone.
Why does that matter? Because "I'll think about it" is coming whether you're ready or not. You want the words in your head before the homeowner says it, not after you've walked away.
If you want a taste of how we teach objections before you buy, read how to handle any objection at the door with the ARAT framework. The certification takes that kind of structure and runs it across every stage of the sale.
Live Events and Community
SalesU includes access to the D2DU community and bonus live roleplays. That's where you practice out loud with other reps instead of rehearsing in your truck.
We also run live events. D2DCon is the D2D industry's conference, with 2,800+ attendees, and there's also the Golden Door Summit. Event tickets aren't part of what's listed on the SalesU page, so check each event on its own.
Who D2D Certification Is For
D2D certification is for anyone who earns a living at the door or leads people who do. The right track depends on where you are right now.
New Reps
You need a full process fast. SalesU walks you from mindset and prospecting all the way to referrals and follow-up, so you're not piecing it together from random videos.
Experienced Reps
You already close. The question is where you leak deals. In my experience it's usually one weak spot, like objections or the close, and fixing that one skill is where the money is.
Who It's Not For
If you want a magic button, this isn't it. Certification won't knock doors for you, and it won't fix a rep who refuses to practice. If you're not willing to say the scripts out loud until they sound like you, save your money.
Managers
Leading reps is a different job than selling. Sales ManagerU covers Leadership 101, Onboarding, Training, Sales Meetings with an 8-step meeting structure, Area Management and more. It's $500 at the time of writing.
Owners and Whole Teams
More than 1,200 companies use D2DU to train their teams. D2DU can film your own processes, products and vision and add them, so your team's training is built around your business. You can track training hours and book a demo to see the platform.
How Certification Differs From Free D2D Content
Free content teaches you ideas, while certification gives you a system. Both have a place, and I put out a lot of free content on purpose.
The podcast, the blog and social are great for sparks. You can read about the 5-step D2D sales pitch framework today and use it tonight. But a blog post can't put you through nine courses in order, hand you scripts as PDFs, or put you in a live roleplay.
Here's the difference side by side:
| Free content | Certification | |
|---|---|---|
| Structure | Pick and choose topics | 9 courses in order |
| Scripts | Examples in posts and episodes | Word-for-word PDFs |
| Practice | On your own | Bonus live roleplays and community |
| Updates | Whenever we post | 12 months of curriculum updates |
| For teams | Shareable links | Your own processes filmed, training hours tracked |
Then there's cost. Free content costs you time, and SalesU is $500 at the time of writing with a 30-day money-back guarantee. Compare that to what one lost deal a month costs you, and decide with real numbers.
The other big difference is accountability. Nobody checks whether you finished a podcast episode. With certification you have a path to complete, roleplays to show up for, and on team plans, training hours your manager can see.
So use the free stuff. Just don't confuse reading about the door with getting trained for it.
What Changes After D2D Experts Certification
After certification, you should have a repeatable process for every stage of the sale and the words to run it. What you shouldn't expect is a guaranteed number, because nobody can honestly promise you one.
Let me be real with you. The door math doesn't care about your certificate. SPOTIO's roundup of sales statistics cites Zety at about 1 lead per 50 doors, and training doesn't change the fact that you still have to knock them.
What training does change is what happens when the door opens. Here's what you can realistically expect:
- Fewer freezes. You know what to say when the homeowner objects.
- A process to follow. Approach, pitch, presentation, close, referral, follow-up.
- Clearer numbers. You can see which stage leaks, because each stage has a standard.
- Faster recovery. Rejection hurts less when you know what to fix. My post on how to handle rejection in sales goes deeper on that.
What Certification Won't Change
Your activity, your territory and your work ethic are still on you. If you're knocking scattered streets with no plan, read how to build a D2D sales territory that produces alongside your training. Good words in a bad territory still starve.
How to Know It Worked
Want proof it worked for you? Write down your close rate, appointments and referrals before you start. Check the same numbers 90 days after you finish and compare them yourself.
How to Get the Most From D2D Experts Certification
- Pick your track. Start with SalesU, then add your industry certification or Sales ManagerU.
- Baseline your numbers. Record close rate, appointments and referrals before your first course.
- Study one course weekly. Work through the nine courses in order instead of binge-watching.
- Roleplay the scripts. Use the live roleplays and community to say the words out loud.
- Use them at doors. Run each new script on real homeowners the same week.
- Compare at 90 days. Check your numbers against your baseline and fix the weakest stage.
Frequently Asked Questions
How long does certification take to complete?
It's self-paced, so it depends on you: SalesU has 4+ hours of video content across 9 courses, with 12 months of access. The videos are the quick part; practicing the scripts until they sound natural takes longer. You'll get more from one course a week, used at the door, than from watching everything in a weekend.
Is certification worth it for an experienced rep, not just beginners?
Yes, if you use it to fix a specific weak spot. Experienced reps usually lose deals at one stage, like objections, the close or follow-up, and SalesU's 9 courses let you go straight to the stage that's costing you money. The word-for-word scripts and live roleplays help you sharpen what you already do.
Does certification guarantee higher close rates?
No, and you should be wary of anyone who promises that. Certification gives you scripts, objection handlers, closing sequences and practice, but your results depend on how much you knock and practice. Measure it yourself by recording your close rate before you start and comparing it 90 days after you finish, and know that SalesU has a 30-day money-back guarantee.
Can a whole team get certified together?
Yes, and more than 1,200 companies already use D2DU to train their teams. D2DU can film your own processes, products and vision and add them to your team's training, and you can track training hours to see who's doing the work. The best way to see how it would work for your company is to book a demo.
Conclusion
D2D Experts certification is the training on D2DU: SalesU's 9 courses and 71+ videos, 12 industry certifications, and Sales ManagerU for leaders. You get scripts, objection handlers, closing sequences, roleplays and community, with 12 months of access.
What you don't get is a shortcut, because the certificate means nothing if the scripts stay in a PDF. Pick your track, measure your numbers, and take the words to the door. Don't be a spectator in your own career.
