D2DCon
Golden Door Summit
How Lighting Reps Are Closing Premium Installs Using One Proven Sales System
The complete training platform for permanent lighting reps who want to close more installs, protect their margins, and build a career in one of the fastest-growing categories in home services.
Trusted by 1,200+ home service companies and 61,311 reps nationwide
The Outcome
When you do it right
Homeowners get excited. They see the year-round curb appeal, the smart app control, the zero ladder time, and they want it.
When you do it wrong
You hear objections that stall the conversation. "Too expensive." "We already do seasonal lights." "Will my HOA allow this?"
You're Selling a Category Most Homeowners Have Never Heard Of
Permanent holiday lights are different from pest control or solar. Most homeowners don't even know the product exists. They're still climbing ladders every December and stuffing tangled strands back into boxes every January.
That means you're doing two jobs at once. You're introducing a category and closing a sale in the same conversation.
The reps who close at high rates have clean answers to every objection. They know how to anchor value, handle concerns, and move homeowners from curious to committed.
That's exactly what this training teaches.
Get Instant AccessThe Objections You're Going to Hear
(And Exactly What to Say)
"Too expensive" / Price Shock
The homeowner doesn't understand the value yet. You need to anchor the price against what they're already spending: the time, ladder rentals, and replacement lights. We show you how to frame it so it's cheaper long-term.
"We already do seasonal lights"
They're comparing your permanent system to their $50 Costco lights. Your job is to reframe: no ladder time, year-round appeal, smart app control, zero storage. When they see the full picture, the comparison falls apart.
"Will my HOA allow this?"
Most HOAs do allow it when it's discreet and off when not in use. This training includes an HOA approval packet template: day/night photos, compliance settings, and FAQs to make approval easy.
"I don't want holes in my house"
Totally valid concern. You need to explain the discreet fasteners, UL-listed components, and warranty. When homeowners understand the installation process, the concern disappears.
"We'll wait until the holidays"
Classic stall. But if they wait, install crews are booked. You need urgency language that creates action without feeling pushy. This training gives you the exact words.
Confusion about the app
Some homeowners hear "smart home" and glaze over. You need a simple demo flow showing zones and presets without overwhelming them. Keep it simple and the objection never comes up.
The Numbers Tell the Story
When reps follow the system, results follow.
61,311+
Sales reps trained
1,200+
Companies trust D2DU
$1B+
Revenue added
Everything You Need to Dominate Lighting Sales
LightingU gives you 15+ lighting-specific lessons and role-plays.
Door Approach + Presentation
Tailored specifically for permanent outdoor lighting. Learn exactly what to say at the door, how to transition inside, and how to build value.
Complete Lighting Sales Script
Door to discovery to demo to install window. Word for word. Know exactly what to say at every stage of the conversation.
Lighting Objections
Price, HOA, energy, holes, timing. Every objection covered with the exact response that works. Tested across thousands of conversations.
Closing Techniques
How to anchor value, present tiered packages, and offer add-ons. Protect your margin without doing discount gymnastics.
HOA Approval Packet
Template with day/night photos, discreet settings, and FAQs. Makes approval easy so HOA concerns never kill a deal.
Financing Playbook
0% promo options, same-as-cash framing. How to present financing without triggering sticker shock.
CRM Workflow
For quotes, bandwagoning, and referrals. Stay organized and close more deals with a system that prevents cracks.
Neighborhood Strategy
Yard-sign plan, pepper installs, before/after photos. Turn one install into five by working your territory strategically.
Certification
Bonus modules for landscape lighting and smart home. Complete the program and earn your LightingU certification.
Training Built Specifically for Lighting Sales
Most sales training is generic. It doesn't help when someone asks you about HOA compliance or energy usage or why permanent lighting costs more than seasonal strands.
LightingU is built specifically for permanent lighting system sales: roofline, eaves, soffit, landscape, smart app demos, phone consults, and event workflows.
You get the actual words to say. The actual demo flow. The actual closing framework. The mechanics that turn conversations into scheduled installs.
If You're Running a Team, This Works for Companies Too
LightingU gives you a complete system for training and developing your sales team across every channel: door, phone, and events.
Enterprise Solutions
Scale with consistency
Companies that invest in training attract better talent. Reps want to work for organizations that help them grow.
Book a Team DemoPermanent Lighting Is a New Category. That's the Opportunity.
Most homeowners don't know permanent lighting exists. They're still doing seasonal lights the hard way.
That means the market is wide open. The reps who figure out how to sell this category early are going to own their markets. The reps who wing it are going to keep hearing "too expensive" and "we'll wait."
This training gives you everything: the scripts, the objection handlers, the demo flow, the financing framework, the HOA packet, the neighborhood strategy. All of it.
Get Instant Access to LightingU
Stop losing deals to "we'll wait" and "too expensive". Get the complete system today.
Total Value: $2,585
$750
12-months accessCommon Questions
How do you sell permanent holiday lights door to door?
Lead with outcomes: year-round curb appeal, zero ladder time, smart app control. Use a simple flow: door approach, quick demo, in-home presentation, install window. The scripts in this training turn "we'll just do seasonal" into a scheduled install.
What does permanent outdoor lighting cost?
Price depends on roofline length, peaks, and dormers. This training shows you how to present tiered packages, anchor value, and offer financing without discounting.
Is permanent lighting HOA-approved?
Many HOAs allow it when it's discreet. The HOA approval packet included in this training has photos, compliance settings, and FAQs that speed up the approval process.
How much power do permanent LEDs use?
Very little. Often pennies per night. The training includes simple kWh comparisons and lifespan talking points (50,000 hours) for your in-home presentation.
How long does installation take?
Most installs are a few hours. This training teaches you how to set expectations and manage the project manager and crew handoff.
What about financing?
Yes. The financing playbook covers 0% promo options, same-as-cash positioning, and monthly payment framing. You'll learn how to reduce sticker shock and protect your margin.
What about "too expensive" or warranty concerns?
The training gives you exact answers: value stack versus seasonal lights, discreet fasteners, UL-listed components, and how to present warranty (parts and labor).
Do you sell to businesses and HOAs?
There's a commercial module for storefronts, restaurants, and municipalities, plus playbooks for HOA and neighborhood promos.
Your Next Install Is Waiting
Every day you run appointments without a proven system is a day you're leaving money on the table. LightingU gives you that process. The same system that has helped 1200+ companies add over $1 billion in revenue is available to you right now.
Get Instant Access