118 Alarm Sales in One Week. Here's the System Behind It.
61,311+ sales reps trained. 750+ companies. One proven system.
This is the complete training platform for alarm and security reps who want to close more deals, increase their ticket size with smart home add-ons, and build a career in one of the most consistent industries in direct sales. Everything you need is inside: the door approach, the objection handlers, the smart home stack training, and the closing framework that turns skeptical homeowners into signed contracts.
Trusted by 750+ home service companies nationwide
Josh Sutherland
Record Breaker
Experience: 400+ combined seasons of experience among our trainers.
Consistency: Multiple triple-digit weeks and thousands of deals closed.
Built by Reps Who Have Done This at the Highest Level
Josh Sutherland sold 118 alarms in a single week. Sam Taggart sold over 400 accounts in a single year at Vivint and became the number one rep out of 3,000 salespeople. Jason Newby is a Vivint legend who has trained thousands of reps. Adam Nelson is a 15-year veteran and regional leader.
These trainers have a combined 400+ seasons of experience and multiple triple-digit weeks under their belts. They've faced every objection you can imagine and figured out exactly what works.
This training is built on their playbook. The same words they say. The same frameworks they use. The same psychology that has closed thousands of deals across the country.
Get Instant AccessYou're Competing Against Systems That Are Already Installed
Alarm sales has a unique challenge. Most of the homeowners you talk to either already have a system or think they don't need one.
"We already have ADT." "We've never had a break-in." "We can't afford it right now." "Not interested."
You hear these objections before you can even finish your opening line. The door starts closing and the deal slips away.
These objections aren't rejections. They're opportunities.
When a homeowner says "we already have a system," they're telling you they already believe in security. Your job is to show them why your system is better. When they say "we've never had a break-in," they're telling you they feel safe. Your job is to show them the risks they're not seeing.
The reps who crush it in alarm sales have a response for every objection. They know how to turn resistance into interest and interest into signed contracts. They have a system that works on every door. That system is inside AlarmU.
The Real Challenges You Face in Alarm Sales
Existing systems are your biggest competitor
Millions of homes already have security. Homeowners think switching is complicated. You need to know how to position your system as an upgrade and explain the switchover process.
Homeowners don't feel the urgency
Security is invisible until something goes wrong. You need to know how to create urgency without using fear tactics that make you seem pushy or manipulative.
Price objections kill deals
Alarm systems require monthly monitoring fees. You need to know how to frame the investment against what they're already spending and make the monthly fee feel insignificant.
The smart home conversation
Alarms are just the entry point. Most reps don't know how to upsell the full smart home package without being pushy. You need to know how to stack value and increase your ticket size.
Trust is everything
You're asking homeowners to let you install equipment in their home and give you access to their security. That requires trust. You need to know how to build credibility fast, position yourself as a professional, and make homeowners feel confident in their decision.
The Numbers Tell the Story
When reps follow the system, results follow.
118
Alarms sold in one week
400+
Accounts in one year
61,311+
Sales reps trained
$1B+
Added to home services
Everything You Need to Dominate Alarm Sales
AlarmU gives you comprehensive training covering every stage of the sales process.
Word-for-Word Scripts
The exact scripts that top closers use to open doors and close deals. You'll know exactly what to say at every stage of the conversation so you're never guessing or improvising.
Door Approach Mastery
How to break through initial resistance and get homeowners to listen. You'll learn what to say in the first 30 seconds that separates you from every other rep.
Objection Handling
Tested responses for "we already have a system" or "we can't afford it." These lines work because they address the real concern behind the objection.
Switchover Training
How to ethically win customers from competitors. Position your system as an upgrade, explain the transition, and overcome the inertia that keeps homeowners stuck.
Smart Home Stack Training
How to sell cameras, smart locks, and home automation. Learn how to stack value and dramatically increase your ticket size without being pushy.
In-Home Presentation
How to run appointments that build value. Learn how to assess the home, identify vulnerabilities, and position yourself as the obvious choice.
Live Role-Plays
Watch the masters in action as they break down real-life scenarios. See exactly how top performers run conversations from open to close.
Area Management
Work your territory strategically. Learn which neighborhoods to target, how to route your day, and how to maximize your time on doors.
Certification
Complete the program and earn your AlarmU certification.
Why This Training Works When Others Don't
Most alarm training focuses on product features. AlarmU teaches you the psychology behind why homeowners buy security.
Fear of Loss
Homeowners are more motivated by what they might lose than what they might gain. Learn how to help homeowners see the risks they're currently exposed to without using manipulative fear tactics.
Protection Identity
People who see themselves as protectors of their family make decisions that reinforce that identity. Learn how to position a security system as what responsible homeowners do.
Social Proof
When homeowners see that their neighbors have security systems, their resistance drops. Learn how to use neighborhood proof and local crime data to create urgency in every conversation.
Switching Cost Reframe
Homeowners overestimate how hard it is to switch systems. Learn how to make the transition feel easy and show them that staying with an inferior system is actually costing them more.
If You're Running a Team, This Works for Companies Too
AlarmU gives you a complete system for training and developing your sales team.
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Systematize Your Onboarding New reps hit the ground running with a structured training path. Reduce ramp time.
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Track Training Progress Monitor training hours and completion rates. See who's putting in the work.
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Standardize Your Messaging Predictable results come from everyone running the same proven playbook.
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Scale With Consistency Training travels with you to new markets. Quality stays consistent as you grow.
Corporate Benefits
For enterprise teams
What Reps Are Saying
"I invested $1,000 into D2DU, and later that same day closed a deal for $5,000. Literally 5X my investment immediately."
— Justin G., Dallas, TX
"Thanks to the D2DU team, I shaved off years of personal potholes and mistakes. I'm now way ahead of where I would've been on my own."
— Matt M., Verified Reviewer
"Ended up signing $12,000 in commissions based off stuff I learned from D2DU."
— D2DU Student
Alarm Sales Is One of the Most Consistent Industries in Direct Sales
Every homeowner thinks about security. Whether they've experienced a break-in, seen crime in their neighborhood, or just want peace of mind, the desire to protect their family is universal.
The alarm industry keeps growing. Smart home technology is expanding the market. Homeowners want cameras, video doorbells, smart locks, and integrated systems. The reps who know how to sell the full package are earning more than ever.
Josh Sutherland sold 118 alarms in a single week. Sam Taggart sold over 400 accounts in a single year. That level of production comes from having a system that works and executing it consistently. That system is inside AlarmU.
Everything You Need to Dominate for One Price
Stop losing deals to "we already have a system." Get the complete AlarmU playbook and start closing more accounts today.
What's Included in AlarmU
12 Months Access
$500
12 months of full access. Close one extra deal and it pays for itself 5X over.
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Common Questions
How much do alarm sales reps make?
Top alarm reps earn six figures annually, with the best earners going well beyond that. Your income depends on your close rate, your average ticket size, and how many doors you knock. The smart home upsell training inside AlarmU can significantly increase your ticket size on every deal.
Is alarm sales worth getting into?
Security is one of the most consistent industries in direct sales. Every homeowner thinks about protection, and smart home technology is expanding the market every year. For reps who develop real skills, alarm sales offers a path to significant income with recurring commission opportunities.
What if I'm already selling alarms?
Even better. You'll refine your approach, fill the gaps in your process, and learn advanced techniques that separate top performers from everyone else. The smart home stack training alone can dramatically increase your earnings on every deal.
How long does it take to complete?
You can finish the core curriculum in two to three weeks if you study one to two hours per day. You get 12 months of full access, so you can revisit any module whenever you need a refresher throughout the year.
How do I handle "we already have a system"?
This is the most common objection in alarm sales, and the training covers it extensively. You'll learn how to position your system as an upgrade, explain the easy switchover process, and show homeowners what they're missing with their current setup.
What about the smart home upsell?
The smart home stack training shows you exactly how to present cameras, smart locks, video doorbells, and home automation as natural additions to the security system. You'll learn how to increase your ticket size without being pushy.
Your Next Deal Is Waiting
Every door you knock without a proven system is a door where you're leaving money on the table. The homeowners are out there. They care about protecting their families. The only missing piece is the playbook that turns conversations into signed contracts.
AlarmU gives you that playbook. The same system built by reps who have sold 118 alarms in a week and 400 accounts in a year is available to you right now.
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